Newsletter – What is a newsletter?

A newsletter is a regular publication of an informative nature, distributed via email to people who have previously subscribed. 

 It normally has a specific periodicity, which can be daily, weekly, monthly, etc. The articles in a newsletter usually contain content of interest to the brand and the field in which it works.

Subscribers are people who have shown interest in your brand or business  and have requested to receive periodic information about it.

What benefits does sending newsletters have for companies?

Sending a newsletter can provide various advantages to companies and businesses. Among others:  

  • Subscribers are potential customers who have become interested in your brand, product or service  and have asked you to receive regular information.

  • It involves very direct communication with people interested in your business or sector.  

  • Create great loyalty if you offer good content  

  • You can promote news and offers from your company to people interested in them  

  • You can drive traffic to your website, blog or social networks 

  • The conversion rate is substantially higher than on other channels such as social networks  

  • You can segment your lists and personalize the shipments so that only the subscribers who may be most interested receive them.  

What should a good newsletter include?

By carrying out good practices, you will avoid Spam filters and increase the chances of reaching your subscribers’ inbox, achieving a higher opening rate. Some tips to create an effective newsletter are:  

  • Offer good content 

  • Try to be clear and concise 

  • Include CTA (Call to action or call to action) to direct the user to where they are interested (a landing page , your website, your blog, a specific offer…)     

  • Take care of the message and the design,  and, above all, make it responsive so that it can be viewed correctly on all devices

  • Include your information and an unsubscribe link