visits per month on Google
*The data is from the last measuring month of 2023 following the implementation.
“Partnership with RAY is a significant step in our effort to support the growth of our franchisees. Now, our franchisees can disseminate information about their studios more efficiently than ever through the centralized management of all location listings, as well as the ability to respond to reviews, all from one platform. We have been looking for a more robust solution for our studio listings, and we have found exactly that in RAY.”
Miguel Angel Cartier
General Manager, Centros Bedda
Centros Bedda is a chain of centers specialized in diode laser hair removal, aesthetic medicine, and advanced aesthetics, with extensive experience and a proven track record in the sector.
Despite its success in the Customer satisfaction, Centros Bedda faced a significant challenge: how to optimize their online presence and the conversion of visitors into customers.
With over 100,000 visits per month on Google and Google Maps across all its branches, the brand had reached a considerable audience, but it wasn’t maximizing the benefits of its online visibility.
The Challenge of Achieving Excellence and Being Chosen More Often
The key challenges for Centros Bedda were focused on three fundamental aspects:
1) Need for greater visibility
While the visit figures were solid, the company aspired to increase its online visibility to reach an even broader audience and capture the attention of new customers.
2) Achieving more conversions
Despite the impressive online visit numbers, the brand had the potential to achieve even better figures. The average and number of reviews generate the desired trust in the consumer and increase the conversion.
3) Increase customer loyalty
The brand sought to strengthen the retention of existing customers and foster their loyalty.
RAY helps support our omnichannel approach, preparing us for the future in the uncertain world of digital marketing.
Miguel Angel Aartier
General Manager – Centros Bedda
How they achieved it: with the help of consumers
QR codes in the branches to survey consumers: RAY provides QR codes and personalized surveys so that brands can survey consumers while they experience the service.
Request for reviews via email or SMS: The brand utilized this functionality provided by RAY to ask customers for feedback after the consultation, aiming for improvement, and, in the case of positive feedback, a public review on Google.