Link: importance and types

Knowing what a link is is essential both for those who want to have their own website or blog and for Internet users, because links influence both organic positioning and the user experience . 

What is a link or link

 When addressing the definition of link, it must be taken into account that it has the same meaning as link. It is a link or hyperlink that, through a URL, creates a connection with another part of the web or even with another page, file or document . 

The link is usually created through anchor text a word or set of words that, when clicked on, take the user directly to the linked page. 

Importance of the link in online marketing

Once the meaning of link is understood, it is easier to understand the importance that links can have in online marketing. In fact, they are an essential part of SEO positioning techniques .  

When it comes to achieving a conversion, it is essential that the user spends a minimum of time on the website. It is the same as with a physical store, the more time spent in it, the more likely the customer is to make a purchase.

Links help increase the time spent on the page . The user reads content that interests them and within it there is a link that takes them to another text in which they can continue expanding information. When you go from one place to another, you spend several minutes reading , which puts you closer to the conversion (making a purchase, subscribing to the newsletter , etc.)      

A longer user stay on the page implies a lower bounce rate , which helps improve positioning, because search engines see that users do not leave the page soon, which leads them to understand that its content is good .   

The links also serve to bring more traffic to less visited sections . And they also help Google to track the content of a page, making it much clearer about what it is about, which has a positive influence on positioning.   

If an external link is also obtained (it comes from another website), Google understands that it is such good content that it deserves another website to link to it and, therefore, it gives that page more consideration.  

Types of links

To fully understand what a link is, it is essential to know the different types that exist:

  • Within the point of sale:  That is, inside a physical store. For example, if you’ve ever wondered what a shelf is in merchandising , you’ll be surprised to know that it’s a concept you’re more familiar with than you think: it’s the display space on each shelf where products are presented in a row.  

  • Internal:  the hyperlink points from one page to another, but both are within the same domain.

  • External:  pages from different domains (different websites) are linked.

  • Dofollow –  can be crawled by search bots and helps improve domain authority . 

  • Nofollow:  They cannot be followed by search robots, only by people. They do not help with positioning but they do help with traffic on the website.

Being clear about what a link is is essential for all those who have a website or want to have one, since links have a direct influence on positioning and it is important to know how to do them well.