AMP – What is AMP?

AMP is the acronym for  Accelerated Mobile Pages,  a joint open source project of Google and other collaborators that develops a web programming language, based on HTML,  optimized for loading web pages on mobile devices. This is a project created to facilitate the loading of a web page in its mobile version, based on the code.

The evolution of mobile traffic on the web, which is currently much higher than that of computers, has grown in importance and the use of this type of technologies focused on web browsing from these devices, which aim to improve the experience of users who access content through them.

Benefits of AMP for your website


Creating AMP on your website has positive effects on some of its factors. The main benefits that AMP can give a website are:


  • Improved SEO results:  Google robots that scan the pages take into account the loading speed and the adaptation of the content for mobile devices. With AMP you will be able to have these two factors controlled, which will improve the organic positioning results of the website.
  • Greater control of the content that users see:  using AMP you have greater control of what users see depending on the device they access it with, since the design of the views can be done independently.

Disadvantages of AMP


Although having an AMP can provide the benefits seen above, it also has a series of disadvantages that it is advisable to be aware of:



  • Simplicity of content:  AMPs usually have very simple content focused on page loading speed, which limits the use of visual elements that, although not necessary, are usually attractive to the user and improve their experience.
  • Duplication of content:  AMP, unlike other methods such as  responsive design,  creates an additional page for mobile devices that access it, so it is common to have the same content in duplicate, on the page accessed by mobile devices and on access for computers and other devices. This can be considered by Google as duplicate content and can penalize the website’s SEO if correct measures are not used such as the use of the “canonical” tag.
  • Little flexibility in navigation:  another disadvantage of AMPs is the little flexibility they give the user to navigate the network, since once the content has been consulted or the action has been carried out, it can be difficult to exit it to access other pages. 

Tips for creating an AMP page


If you have decided to create an AMP, here are some tips you can follow to make it effective:



  • Eye-catching titles:  the title of an AMP has to be direct and attract the attention of users. You have to think about it well, since this is one of the most important elements, since it is one of the first that users see.
  • Precise content:  we must create content that precisely describes what we want to convey, trying to persuade the user in order to get the click. The first 100 words of the content are the most important, since they are the ones that the highest percentage of users will read, so you should take that into account.
  • Images:  since AMP does not allow you to develop very visually attractive pages, it is advisable to use images that attract the attention of users and that are your own and original.