KPI (Key Point Indicator)
What is a KPI?
A KPI is a data or metric that has been established as an objective to be achieved in a certain time.
They can refer to income, conversions, visits, social interactions or any other data marked as key in the development of a strategy.
Its use is very common in Digital Marketing to know if the investment in the actions carried out are generating the expected return or, on the contrary, an optimization process is required.
How to choose KPIs?
In online marketing we have a multitude of tools and data at our disposal to measure.
Choosing these key points precisely facilitates the management of this data, focusing on those that are key to our business model. It is worth taking into account when deciding:
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That are precisely measurable
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Make them a relatively easy number to manage (between 4 and 10 is an advisable figure)
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That are realistically achievable
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That they are collected automatically and are easy to consult
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That are relevant to the growth of the company
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That they are temporary, to be able to compare between different stages
Types of common KPIs in online marketing
Some of the most common KPIs in digital marketing are:
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Page views
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Unique visitors
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Completed forms
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Number of leads generated
Advantages of using KPI’s
Establishing these key points and measuring them over time facilitates budget management and optimization, as it allows us to know, based on the most important data, whether the actions dedicated to marketing are meeting the expectations and needs to remain profitable.