Responsive Design – What is responsive design?

Responsive Design, or responsive design in Spanish, is a style of  web design focused on pages being displayed correctly on all devices  that access them, such as smartphones, computers or tablets.

This type of design has gained importance in recent years, since the number of Internet users who browse through devices other than computers has grown enormously, so the need to adapt pages to the devices with which their users access them.    

What is Responsive Design for?

With the arrival of numerous digital channels, where all brands aim to be in them. We can say that UGC could be any type of content that is published in any medium or channel.

The most common content generated by users is the following:

  • Blog post and comments on them

  • Post on social networks (Facebook, Twitter, IG, etc.)

  • Comment in Forums

Advantages of using UGC in a marketing strategy

Responsive Design is a beneficial practice for websites and can provide them with the following advantages:

  • Improved user experience:  It will improve user accessibility and navigation on the web, leading to a positive user experience.

  • Reduction in loading time:  in many cases there are duplicate files with different sizes to be displayed depending on the device. With a responsive design, the same file will adapt to the screen of all the devices that browse the page, thus avoiding duplications in the content that consume resources and increase loading time.

  • Improves SEO:  it will increase the website’s organic positioning in search engines on all devices, since the main search engines detect responsive design on websites.

  • Improves SEM:  it will help SEM campaigns, especially those on social networks, achieve better results, since all devices that access the advertising links will display the content adapted to their device, thus increasing the chances of getting leads .

Disadvantages of Responsive Design

Although Responsive Design provides a large number of advantages for the designer and the user, there are also some drawbacks that can harm a web project:

  • Higher cost of web development:  to carry out a responsive design correctly, we will have to invest a greater amount of time in the design of our website, which can also increase its costs.

  • Greater difficulty in administration:  another drawback of responsive design is the need to manage the content that is displayed on each device, since sometimes not all the elements of a web page can be adapted to any device.

Despite this, the advantages always outweigh the disadvantages, and a responsive design must always be prioritized, whether it is a website or a newsletter.