Google Tag Manager – What is Google Tag Manager?

Google Tag Manager  is a tool that will allow you to quickly and easily administer and manage tags and code fragments, belonging to all traffic analysis or measurement tools, implemented on your website or application for free.  

This tool consists of a script -type code that includes an iframe after opening the body tag of your website , which replaces the tracking tags and individual tools of the web page in question.      

What is Google Tag Manager for?


With Google Tag Manager,  you will unify all the code fragments  of the measurement tools inserted into your website in a single container. Additionally, it will make it possible for you to edit all the content within its container, allowing you to update the content easily and without having to write more code on your page.  

Google Tag Manager will also allow you to track the conversions you achieve through the Google Ads platform, and will also allow you to make various basic configurations to your campaign.    

Unifying all the tracking and analysis tags of your website within its container will minimize its space and allow your page code to be more organized and clean.   

Types of tags Google Tag Manager

The main types of tags that you can manage from the Google Tag Manager tool are the following:

  • Tracking and analysis tags:  you can include tags from tracking tools such as Google Analytics, which analyzes important data on your website traffic.

  • Remarketing tags : dynamic remarketing tags can also be included, such as Google Ads and other platforms.    

  • Conversion tags:  in Google Tag Manager you can also manage the tags of tools that analyze conversion, such as ClickTale, DoubleClick or Google Ads.

  • Custom tags:  another option you will have is to introduce your own custom HTML or image tags, which will allow you to develop new functionalities with this tool.

How to use Google Tag Manager

To start using the Google Tag Manager tool you can follow these steps:  

  • Access the Google Tag Manager page and create your account. 

  • Create your first container  by giving it a name to identify it and select its type. If you are going to use the container on a web page, you will have to select the web type . 

  • After completing the container setup, you will get your tracking code. You will have to  insert it into  all the pages of your website or in the header if you use a CMS.

  • Check that your container is working. For this you can download the Tag Assistant extension , which will analyze the operation of our tag on the web.   

If the container is working correctly, you can start adding your tags and add conditions for its execution through triggers that only work if a certain variable is met, such as, for example, a specific page or URL.   

In short, Google Tag Manager is a fantastic tool with which you can very easily organize all the tracking tags on your website. This way you will achieve a more organized code on your page and administration tasks will be easier.