Green Eat triples visits to its branches on Google in 12 months
visits per month on Google
reviews on Google
*Data is from the last measurement month of 2023 following the implementation.
“Partnership with RAY is a significant step in our effort to support the growth of our franchisees. Now, our franchisees can efficiently disseminate information about their studios through centralized management of all location listings, as well as the ability to respond to reviews, all from one platform. We’ve been looking for a more robust solution for our studio listings, and we’ve found exactly that in RAY.”
Emilio Di Pasquo
Marketing Director, Green Eat & Tea Connection
Green Eat is a restaurant chain that has earned an exceptional reputation in the food service industry for its focus on offering a unique experience to its customers. With a diverse menu of teas, infusions, and healthy dishes, Green Eat has become a popular destination for food and healthy beverage enthusiasts.
However, despite its success in customer satisfaction, Green Eat faced a significant challenge: optimizing its online presence and converting visitors into customers.
With approximately 900,000 visits per month on Google and Google Maps across all its branches, the brand had reached a substantial audience but was not maximizing its online visibility.
The challenge of achieving excellence and being more chosen
Green Eat’s key challenges centered on three fundamental aspects:
1) Need for greater visibility
While visit numbers were solid, the company aspired to increase its online visibility to reach an even broader audience and attract the attention of new customers.
2) Achieving more conversions
Despite impressive online visit figures, Green Eat had the potential to achieve even better numbers. The average and quantity of reviews build the desired consumer trust and increase conversion.
3) Increasing customer loyalty
The brand sought to strengthen the retention of existing customers and foster their loyalty.
RAY helps support our omnichannel approach, preparing us for the future in the uncertain world of digital marketing.
Emilio Di Pasquo
Marketing Director – Green Eat & Tea Connection
How they achieved it: with the help of consumers
QR codes in branches to survey consumers: RAY provides QR codes and personalized surveys for brands to survey consumers while experiencing the service.
Green Eat’s own loyalty app: The brand developed its loyalty app to interact with consumers, reward them for each visit, and more. After visiting the branch, the customer can respond to a satisfaction survey and leave a review on Google.