Chef Burger doubles visits to profiles on Google
for its branches in 12 months
@chef_burger
2.5 million
visits per month on Google
4.4
average rating
in reviews
33,000
reviews on Google
*The data is from the last measurement month of 2023 following the implementation.
“Partnership with RAY is a significant step in our effort to support the growth of our franchises. Now, our franchises can disseminate information about their studios more efficiently than ever through the centralized management of all location listings, as well as the ability to respond to reviews, all from one platform. We have been seeking a more robust solution for our studio listings, and we have found exactly that in RAY.”
Ivan Castaño
Founder & CEO, Chef Burger
However, despite its success in the customer satisfaction, Chef Burger faced a significant challenge: how to optimize its online presence and convert visitors into customers.
With approximately 709,000 visits a month on Google and Google Maps across all its branches, the brand had reached a substantial audience, but it was not making the most of its online visibility.
The Challenge of Achieving Excellence and Being More Chosen
Chef Burger’s key challenges focused on three key areas:
1) Need for greater visibility
While the visit figures were solid, the company aimed to increase its online visibility to reach an even broader audience and attract the attention of new customers.
2) Get more conversions
Despite the impressive online visit figures, Chef Burger had the potential to achieve even better numbers. The average and number of reviews generate this desired confidence in the consumer and increase conversion.
3) Increase customer loyalty
The brand sought to strengthen the retention of existing customers and foster their loyalty.
The results achieved
RAY helps support our omnichannel approach, preparing us for the future in the uncertain world of digital marketing.
Ivan Castaño
Founder & CEO – Chef Burger
How they achieved it: with the help of consumers
QR codes in the branches to survey consumers: RAY provides QR codes and personalized surveys for brands to survey consumers while they experience the service.
Surveys at the point of sale: The brand continues to conduct its surveys in the branch to achieve more volume of feedback, which is then entered into RAY to enrich the Customer Sentiment module.