What is Local SEO for restaurants?
Local SEO is the set of techniques to make a restaurant appear in searches with geographic intent like 'tacos in Condesa' or 'best brunch nearby'. It includes optimizing Google Business Profile, getting reviews, and having consistent information across online directories.
Why it matters for restaurants
- Appear when customers search for nearby options with intent to visit
- Compete with large chains without advertising budget
- Attract tourists and visitors seeking local recommendations
Example applied to a restaurant
A specialty coffee shop in MedellÃn wasn't appearing in searches for 'specialty coffee in El Poblado'. They corrected inconsistencies in address and categories and requested reviews from frequent customers. In 8 weeks they went from position 14 to 3 in local searches, increasing new customer visits by 27%.
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