RAY - Restaurant Marketing Platform

What is Google Local Pack for restaurants?

The Google Local Pack is the block of 3 results that appears in searches like 'restaurants near me' or 'pizzeria in [area]'. It shows name and rating along with address, hours, and a map. It's the most visible space for restaurants on Google.

Why it matters for restaurants

  • Appear in the first visual result of local searches
  • Receive clicks from users with high intent to visit or order
  • Stand out against nearby competitors without paying for advertising

Example applied to a restaurant

A taquería in Polanco wasn't appearing in searches for 'tacos near me' despite having good reviews. They completed categories, added attributes like 'takeout' and 'parking', and uploaded menu photos. In 5 weeks they entered the local pack, increasing direction requests by 43%.

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