What is Google Business Profile for restaurants?
Google Business Profile is a business's free listing on Google. It appears in searches and Google Maps showing name, address, hours, photos, reviews, and a button to call or get directions. It's the first digital touchpoint between a restaurant and potential customers.
Why it matters for restaurants
- Appear in local searches like 'restaurants near me'
- Show updated menu and photos to potential customers
- Receive and respond to reviews to build reputation
Example applied to a restaurant
A seafood restaurant in Cancún had an incomplete Google profile with photos from 2019. After updating hours, uploading 23 new photos, and responding to reviews, direction requests on Google Maps increased from 89 to 142 weekly in 6 weeks.
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