What is Search engine visibility for restaurants?
Search engine visibility is how easy it is to find a restaurant when someone searches on Google or Maps. It depends on having a complete profile, good reviews, consistent information across directories, and a website optimized for local searches.
Why it matters for restaurants
- Appear when potential customers search for nearby options
- Compete for attention against restaurants with larger ad budgets
- Attract new customers without paying per click
Example applied to a restaurant
A brunch restaurant in Miraflores Lima wasn't appearing in the first 20 positions for 'brunch in Miraflores'. They optimized their Google profile, added their menu to the website, and corrected their name in 7 directories. In 6 weeks they appeared in position 4, increasing new customer visits by 19%.
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