What is Organic traffic for restaurants?
Organic traffic is visits to the restaurant's website or profile that come from unpaid searches on Google, Maps, or social media. Unlike paid traffic, it has no cost per click and usually has higher purchase or visit intent.
Why it matters for restaurants
- Attract customers without paying for advertising
- Receive visits from people actively searching for options
- Build sustainable long-term digital presence
Example applied to a restaurant
A specialty coffee shop in Bogotá received 89% of web traffic from paid ads. They optimized their local SEO and started publishing content about coffee. In 6 months organic traffic went from 11% to 38% of total, reducing customer acquisition cost by 29%.
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