What is Owned sales channels for restaurants?
Owned sales channels are the means controlled by the restaurant to receive orders: own website, WhatsApp Business, own app, or phone. Unlike marketplaces, the restaurant controls the experience, the data, and pays no commission per transaction.
Why it matters for restaurants
- Retain 100% of each sale without intermediaries
- Build direct relationship with the customer
- Control prices and brand experience
Example applied to a restaurant
A sushi chain in Santiago depended 85% on apps for delivery. They launched orders via WhatsApp and web with free shipping over $15,000 CLP. In 5 months owned channels represented 41% of delivery orders, saving $2.3 million CLP monthly in commissions.
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