What is a Direct sales channel for restaurants?
A direct sales channel is any medium where the restaurant sells without intermediaries: own website, WhatsApp Business, Instagram Shopping, or own order link. The customer interacts only with the restaurant's brand, not a marketplace.
Why it matters for restaurants
- Avoid commissions and retain more margin per order
- Have full control over prices and promotions
- Build an owned customer database
Example applied to a restaurant
A taquerÃa in Tijuana posted their menu on 3 different delivery apps. They created a direct channel via WhatsApp with a digital catalog. They offered free extra salsa on direct orders. In 2 months 28% of their delivery customers migrated to the direct channel, saving $31,000 MXN monthly.
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