What is Own orders for restaurants?
Own orders are orders the restaurant receives through its own digital channels without intermediaries. They include orders via website, WhatsApp, Instagram, or own app. The restaurant captures 100% of the value and customer data.
Why it matters for restaurants
- Not pay 20-30% commissions to third parties
- Know who buys to retain and remarket
- Control delivery times and customer communication
Example applied to a restaurant
A burger restaurant in Caracas sold exclusively through delivery apps. They added an order button on Instagram with a digital menu. In the first quarter 22% of delivery orders came through this channel, representing $4,100 USD in saved commissions.
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