What is Direct orders for restaurants?
Direct orders are orders that a customer places through the restaurant's own channels, such as their website, WhatsApp, or own app, without going through third-party platforms. Unlike delivery apps, they don't generate transaction commissions.
Why it matters for restaurants
- Eliminate 15% to 30% commissions per order
- Get customer name and phone for remarketing
- Control prices and purchase experience
Example applied to a restaurant
A sushi restaurant in Monterrey received 78% of orders through Rappi paying 25% commission. They implemented direct orders via WhatsApp and their website offering free shipping on orders over $350. In 3 months 34% of orders were direct, saving $47,800 MXN monthly.
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