What is Commission-free orders for restaurants?
Commission-free orders are transactions where the restaurant pays no percentage to intermediaries. They occur when customers order through owned channels like the restaurant's website, WhatsApp Business, or own app, instead of platforms like Uber Eats or Rappi.
Why it matters for restaurants
- Retain 100% of each order's value
- Reinvest savings in product quality or own marketing
- Compete on price without sacrificing margin
Example applied to a restaurant
A pizzeria in Bogotá calculated they paid $8.2 million COP monthly in delivery app commissions. They launched their own ordering channel with a 12% discount vs apps. In 4 months they migrated 156 recurring customers to the direct channel recovering $3.1 million COP monthly in commissions.
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