What is Order conversion rate for restaurants?
Order conversion rate is the percentage of visitors who complete an order. It's calculated by dividing completed orders by total visitors to the online menu. A typical rate in restaurants is between 2% and 8% depending on the channel and user experience.
Why it matters for restaurants
- Identify friction in the ordering process
- Measure the impact of menu or checkout changes
- Optimize traffic investment toward ordering channels
Example applied to a restaurant
A bowl restaurant in MedellÃn had 1,200 monthly visits to their online menu but only 38 orders (3.2% conversion). They simplified checkout from 5 steps to 2 and added photos to each product. Conversion rose to 5.8%, generating 32 additional orders without increasing traffic.
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