What is a Conversion funnel for restaurants?
The conversion funnel is the journey a potential customer takes from discovering the restaurant to completing an order or reservation. Each stage (discovery, consideration, decision, purchase) has a conversion rate that can be optimized.
Why it matters for restaurants
- Identify where potential customers are lost
- Optimize each step to increase conversions
- Measure return on marketing investment
Example applied to a restaurant
A bowl restaurant in Santiago analyzed their funnel: 1,400 visits to their Instagram profile, 380 clicks to menu link, 89 order starts, 34 completed orders (2.4% total conversion). They simplified checkout and added payment options. Conversion rose to 4.1%, nearly doubling orders without more traffic.
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