What is a Digital menu for restaurants?
A digital menu is the online version of the restaurant's menu accessible from the website, Google Business Profile, or a QR code. It can include photos, descriptions, updated prices, and in some cases the option to order directly.
Why it matters for restaurants
- Update prices and availability in real time
- Show photos that increase appetite and average ticket
- Facilitate customer decision before visiting or ordering
Example applied to a restaurant
A Peruvian restaurant in Santiago had a PDF-only menu. They converted it to a digital menu with photos of each dish. Average time on site increased from 47 seconds to 2.3 minutes and online orders grew 34% in the first month after the change.
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