What is Menu optimization for restaurants?
Menu optimization is the process of adjusting menu presentation, order, and content to maximize sales and margin. It includes menu engineering (highlighting profitable items), price psychology, and analyzing which products sell more or less.
Why it matters for restaurants
- Increase average ticket by highlighting high-margin products
- Eliminate or reformulate products that don't sell
- Guide customer attention toward profitable options
Example applied to a restaurant
A pasta restaurant in CDMX analyzed their menu and discovered 23% of dishes generated 61% of sales. They redesigned the menu highlighting those dishes with photos and improved descriptions. Average ticket rose from $187 to $214 MXN without changing prices.
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