What is an Online ordering system for restaurants?
An online ordering system is a digital platform that allows customers to order food from the restaurant's website, app, or social media. It centralizes the menu, processes payments, and sends orders directly to the kitchen or point of sale.
Why it matters for restaurants
- Capture orders 24/7 without relying on staff
- Integrate payments and reduce order-taking errors
- Collect customer data for future promotions
Example applied to a restaurant
A wings chain in Lima implemented an ordering system on their website. In the first month they recorded 847 online orders, 23% of which came after 10pm when they previously received no calls. The average online ticket was 18% higher than phone orders.
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