What is Omnichannel orders for restaurants?
Omnichannel orders is the ability to receive and manage orders from multiple channels, web, WhatsApp, apps, phone, social media, in a single system. The customer chooses where to order; the restaurant centralizes everything to avoid errors and analyze sales.
Why it matters for restaurants
- Offer customers their preferred channel to order
- Centralize orders from multiple sources on a single screen
- Analyze sales and behavior by channel
Example applied to a restaurant
A chain of 5 rotisserie chicken restaurants in Lima received orders through 4 different channels, each with its own tablet. They implemented an omnichannel system that unifies all orders. Transcription errors dropped from 7% to 1.8% and daily closing time was reduced by 23 minutes.
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