What is Direct reservations for restaurants?
Direct reservations are bookings made through the restaurant's own channels, website, WhatsApp, or phone, without going through platforms like OpenTable or TheFork that charge commission per diner or per reservation.
Why it matters for restaurants
- Not pay $1-3 USD commissions per diner
- Get customer contact data for future communication
- Control the reservation and confirmation experience
Example applied to a restaurant
A chef's table restaurant in Lima used OpenTable and paid $2.50 per diner. With 340 monthly reservations they spent $850 in commissions. They implemented reservations via WhatsApp and their website, migrating 67% of reservations to the direct channel in 4 months. Monthly savings: $569 USD.
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