What is Repeat customers for restaurants?
Repeat customers are people who visit or order from the restaurant more than once in a given period. They're more profitable than new ones: they already know the brand, spend more per visit, and don't require acquisition investment.
Why it matters for restaurants
- Higher profitability per customer without acquisition cost
- More predictable and stable revenue
- Source of recommendations and positive reviews
Example applied to a restaurant
A coffee chain in MedellÃn identified that 18% of their customers (repeat ones) generated 47% of revenue. They implemented a digital points program for these customers. Visit frequency for this segment increased from 2.1 to 2.8 monthly visits in 3 months.
Evaluate your restaurant in 60 seconds
Discover how your restaurant is performing on Google Maps, local SEO, and online presence. Get a free, personalized diagnosis.
Scan my restaurant