What is a Loyalty program for restaurants?
A loyalty program is a system that rewards customers for repeat purchases. It can work with points, digital stamps, visit discounts, or exclusive benefits. The goal is to increase visit frequency and average spend.
Why it matters for restaurants
- Increase visit frequency of existing customers
- Collect consumption data to personalize offers
- Reduce dependence on mass discounts to attract customers
Example applied to a restaurant
A burger joint in Mexico City launched a program where every 5 burgers the 6th is free. In 4 months 892 customers registered. Program members visited on average 2.3 times more than non-members and their average ticket was 14% higher.
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