What is Customer data for restaurants?
Customer data is information the restaurant has about those who buy: name, contact, order history, preferences, visit frequency, and average spend. This data enables personalized communication, retention, and behavior prediction.
Why it matters for restaurants
- Personalize offers based on each customer's history
- Identify high-value customers for preferential treatment
- Predict demand based on purchase patterns
Example applied to a restaurant
A coffee chain in Peru had 67% anonymous sales. They implemented a points program requiring registration. In 4 months they identified 3,800 unique customers with purchase history. They discovered 8% of customers generated 34% of revenue and sent them exclusive offers.
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