Rapanui Case Study - 305% Growth in Online Orders
Success Story
Rapanui Increases Online Orders by 305% and Brand App Downloads by 245%
Using RAY's branded app and omnichannel ordering, Rapanui built a thriving digital ecosystem for their eco-conscious ice cream brand.
+305%
Online Orders
+245%
App Downloads
4.9★
App Rating
305%
More Online Orders
Powered by branded app
Rapanui – sustainable ice cream, digital-first approach
The Challenge
Rapanui needed to build a digital-first strategy for their sustainable ice cream brand.
RAY's audit revealed:
- Over 70% reliance on dine-in sales
- No branded app or direct ordering channel
- The goal was to create a digital ecosystem for their brand
The Solution
Branded Mobile App
5-star app with seamless ordering and rewards
Loyalty Integration
Points program across all channels
Omnichannel Strategy
Unified experience across pickup, delivery & dine-in
The Results
"RAY helped us build a digital ecosystem that matches our sustainable values! Online orders increased by 305%, and our app has been downloaded over 12,000 times. We've created direct relationships with our customers and reduced our reliance on third-party platforms completely!"
Management Team
Rapanui
305%
Increase
in online orders
245%
Growth
in app downloads
4.9★
Average
app rating
12K+
Active
app users