Havanna Case Study - Coffee Chain Success with RAY Platform
See how Havanna increased their coffee chain's digital presence and customer engagement using RAY's comprehensive marketing platform.
HavannaCoffee Excellence
Discover how Havanna transformed their coffee chain using RAY's digital marketing platform to increase their local presence and customer engagement.
The Challenge
Havanna had a tradition of coffee excellence but struggled to compete digitally against international chains. Their multiple locations needed a unified marketing strategy that maintained their Argentine authenticity while attracting younger, digital customers.
Digital Competition
International chains with greater digital presence and aggressive marketing.
Lack of Unification
Multiple locations without coordinated marketing strategy.
The Solution
RAY helped Havanna modernize their digital presence while maintaining their traditional essence, creating campaigns that celebrated Argentine coffee culture while connecting with modern digital audiences.
Cultural Marketing
Campaigns celebrating Argentine coffee tradition and local culture.
Loyalty Program
Digital rewards system that encourages frequent visits.
Multi-location SEO
Optimization for each location while maintaining unified branding.
Results
"RAY allowed us to modernize our digital presence without losing our traditional essence. Now we connect better with young customers while maintaining our Argentine identity."
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