Cortadito Cafe Case Study - Cuban Coffee Shop Success with RAY Platform
See how Cortadito Cafe increased their Cuban coffee shop's revenue and established themselves as the premier destination for authentic Latin coffee culture using RAY's comprehensive digital marketing platform.
Cortadito CafeCuban Coffee Culture
Discover how Cortadito Cafe became the reference destination for authentic Cuban coffee with RAY's marketing platform, quadrupling sales and capturing the Latin coffee culture market.
The Challenge
Cortadito Cafe, a coffee shop specializing in authentic Cuban coffee, faced the challenge of standing out in a market saturated with generic coffee shops. Despite offering traditional Cuban recipes and a unique cultural experience, they couldn't communicate their authenticity and differentiation to the target audience.
Coffee Shop Saturation
Intense competition with generic chains without clear differentiation.
Invisible Authenticity
Cuban coffee culture and traditional recipes not communicated.
The Solution
RAY developed a strategy focused on cultural storytelling and education about authentic Cuban coffee. We implemented educational content about the differences of cortadito, colada and other Cuban specialties, storytelling about island coffee traditions, and campaigns targeting the Latin community and authentic coffee lovers.
Cultural Education
Educational content about Cuban specialties and traditions.
Community Marketing
Campaigns targeting Latin community and coffee lovers.
Highlighted Authenticity
Visibility of traditional recipes and artisanal preparation.
Results
"RAY helped us communicate the authenticity of our Cuban coffee. Now we are recognized as the reference destination for authentic Latin coffee. Sales quadrupled and there's constantly a line of customers."
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